Dziga Vertov

4. If a fake apple and a real apple are filmed so that one cannot be distinguished from the other on the screen, this is not ability, but incompetence - inability to photograph.

The real apple has to be filmed in such a way that no counterfeit can be possible. the real apple can be tasted and eaten, while the artificial one cannot - a good cameraman can understand this easily. 

-Dziga Vertov

JLG

When it was invented cinema fostered, or impressed, a different way of seeing called editing, which is to put something in relation to someone in a different way than novels or paintings. This is why it was successful, enormously successful, because it opened people’s eyes in a certain way. With painting there was a single relationship to the painting, with literature there was a single relationship to the novel, but when people saw a film there was something that was at least double, and when someone watched it became triple. There was something different which in its technical form gradually came to be called editing, meaning there was a connection. It was something that filmed not things, but the connection between things.

—Jean-Luc Godard